I have wanted to write a guide to search engine optimization (SEO) for a while. Once you’ve taken the time to understand how your prospects talk and what they search for, have looked at the keywords driving traffic to your competitors and related sites, and have looked at the terms driving traffic to your own site, you need to work to understand which terms you can conceivably rank for and where the best opportunities actually lie.
Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking Another category sometimes used is grey hat SEO This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a ” spider ” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed 5 The process involves a search engine spider downloading a page and storing it on the search engine’s own server.
This might intuitively seem like a great description of what you do, but if you’re selling to Fortune 100 companies, most of the traffic for this very competitive term will be searchers who don’t have any interest in buying your software (and the folks you do want to reach might never buy your expensive, complex solution based on a simple Google search).
This tells Google that post is relevant to people searching for ‘ SEO basics ‘. Some professionals recommend varying your anchor text directing to the same page as Search engines may see multiple identical uses because ‘suspicious’. If you sell blue widgets, would you rather buy a billboard so anyone with a car in your area sees RobinhoodOfBusiness your ad (whether they will ever have any interest in blue widgets or not), or show up every time anyone in the world types buy blue widgets” into a search engine?